Press releases for SEO (search engine optimization)?
Tim Krueger, President @TKConsults
A note from our President, Tim Krueger
I wrote my first press release for distribution almost 30 years ago after having learned about them at Bradley University and Tulsa University, long before SEO was a thing.
Actually, when I learned about them, the internet wasn’t a thing, email wasn’t a thing, and information had to be distributed the old-fashioned way, on horseback. Well, we had planes, trains, and automobiles, but it was a different time to be sure.
For a while in the 90’s, while the old method of press release distribution meandered its way onto the web, it seemed like an anachronism that had run its course.
But that has shifted considerably since then. The main players in press release distribution have gotten really good at their game, the new niche players are stepping things up, and some are evolving the price model to a place where it is much more accessible.
Accessibility is one thing, but what about relevance? Are press releases really still relevant in this world of lightning fast social media news distribution?
According to Google, after a time when they felt differently, they now like them a lot. And as you know, Google is the dominant way that we find stuff.
Consider this statement from a Google spokesperson in 2015: “The goal of search is to get users the right answer at any one time as quickly as possible — that may mean returning an article from an established publisher or from a smaller niche publisher or indeed it might be a press release.”
Press Releases @TKConsults
That statement is an especially big deal coming from Google as it represents a fundamental shift away from penalizing press releases as spammy content prior to the algorithm change in 2015.
There’s something else you need to know about this scenario from an SEO standpoint. Press releases create valuable links from trusted news sources, and that makes you look like one of the cool kids to Google, which might make you more prominent for relevant searches, hence the potential SEO boost.Here’s the catch. Your press releases need to be well written and newsworthy, or they could cost you in the world of search engine optimization. Actually your whole site needs to be well written and informative to benefit from SEO.
That’s where someone like me can bring you benefit. A person who learned about writing press releases back when journalism was a fundamentally different space where people hunkered over clunky old typewriters. That’s who you need now if you want a real boost in your SEO initiative.
Here is a press release about the exponential growth in cable cord-cutting inquiries at NoCable.org