SEO (search engine optimization). We’ve been harnessing the power of it for our clients since 1996.
The players in the SEO space were different then and the rules have certainly evolved, but the fundamentals of how you engage and serve that site visitor haven’t.
With the emergence of social media the technical process to get a site noticed has shifted considerably, but ultimately, your primary focus with SEO should be on those specially invited site visitors and how you can best engage them.
Creating a flow of targeted visitors from search engines only makes sense if they are the right visitors and you have what they need.
The investment in the SEO space is set to expand through 2020 and will likely be outpacing traditional ad agency spending before then. The reason for this is that by developing and deploying a well designed search engine optimization strategy a business can tap into a flow of visitors from their target market while they are actively looking for their goods and services.
You want a web developer who can help you to craft a specialized call to action and then to feature it in a way that is easily accessible.
Everyone is in a hurry when they are engaged in a search. Just getting found on the search engine results page isn’t good enough, you need to prominently feature a call to action that speaks to the people engaged in that search. If they don’t see that quickly, they know that their solution is just a back button click away. And away they go, off to your competitor.
Your search engine optimization campaign is not about a flow of people shuffling through your site. It’s about that one individual who is actively seeking what you have and how you engage them.
Fill out the form on this page and have an emerging media specialist provide a complimentary analysis of your page. We’ll follow up within 48 hours with some actionable ideas to share.